What is export marketing? In its most basic form, it’s a means of increasing the exposure of products and services, enabling businesses to increase market share in new, international markets. However, there is a big divide between the international marketing efforts of big companies and SMEs. Why? Export Worldwide investigates.
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Following Britain’s vote to exit the European Union, where does it leave the international marketing strategies of UK companies with international trade interests on the continent? Export Worldwide investigates.
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