What is export marketing? In its most basic form, it’s a means of increasing the exposure of products and services, enabling businesses to increase market share in new, international markets. However, there is a big divide between the international marketing efforts of big companies and SMEs. Why? Export Worldwide investigates.
Following Britain’s vote to exit the European Union, where does it leave the international marketing strategies of UK companies with international trade interests on the continent? Export Worldwide investigates.