Let’s face it, developing an international marketing plan is tedious. Endless meetings, brainstorming and all that talk about ‘strategy’. That’s not to say it’s not necessary! But, much like redecorating a house, everyone hates the prep they want to get to the fun stuff. Here’s some inspirational ideas for international B2B lead generation to start you off…
Topics: international selling, international marketing strategy, international B2B Lead Generation
What is export marketing? In its most basic form, it’s a means of increasing the exposure of products and services, enabling businesses to increase market share in new, international markets. However, there is a big divide between the international marketing efforts of big companies and SMEs. Why? Export Worldwide investigates.
Topics: Exporting is Great, Export Marketing, international marketing, international selling, international marketing strategy, Brexit
Following the launch of Export Worldwide at Going Global in 2015, we’re delighted once again to be attending Europe’s leading exhibition for enterprises looking to expand internationally. The event is being held at Excel London and doors open on Wednesday, 11 May, 10am – 6pm and Thursday, 12 May, 10am – 5pm.
Topics: Exporting is Great, Exporting, Export Marketing, Going Global, international selling
